ATLANTA UNITED CHAMPIONSHIP SEASON

The Setup:
In 2018, Atlanta United came into its second season bolder and brighter than ever. No matter what stepped in the city’s way, they outplayed & outshined.

What We Did:
Going into the playoffs we helped the city unite in one voice to say: WE GON’ SHINE. And boy did we shine.

My Role: Copywriter (Agency)
I created the voice and tone for the playoff season. Pulling from the season highs, lows and close calls, we launched social posts, radio spots, OOH, and activations.

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Animated MANTRAS

 

5-STRIPES CALL IN

We set up a hotline for supporters to call and leave their positive messages and cheers for the team.
Select messages were played on match days in the stadium.

 

NEON INSTALLATIONS

We lit up our partner pubs to celebrate clinching our spot in the playoffs. We created We Gon’ Shine neon signs. These lights were displayed throughout the city to create hype and show AU pride. After the win, the club auctioned off signs to supporters. All proceeds went to charity.

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the culmination

In the club’s second year of existence, Atlanta United won the 2018 MLS Cup. Not bad at all.

Agency: Chemistry
Creative Leads: Chris Breen (CCO), Anja Duering (ECD), Carl Corbitt (ECD)
Art Directors: Sara Ramones & Maggie Homer