design essentials

Reintroducing...You.
That’s where we started when Design Essentials needed a campaign that established a stronger brand connection, built on a better-defined brand persona.

We took one universal core belief to run with: every woman has the power to start each day beautifully.
This campaign was created to empower women to define how they are perceived on their haircare journey.
Because each day is a chance to begin again and begin beautifully.

 

MANIFESTO

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PRINT

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Social

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Website

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Digital

 
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Agency: Rocket Camp
Creative Lead: Christy McCreery (CD)
Art Director: Carey McKay