The Setup:

Black history is more than what’s mentioned by historians or what you find in textbooks. And it certainly doesn’t just exist far in the past. Black history is being made in real-time.

What We Did:

As part of the creative team at Arts & Letters Creative Co, we partnered with ESPN and The Undefeated to show just how Black sports and culture continue to write history with every. single. blink. Over the course of two short weeks, we crafted strategy, created 20+ scripts, sourced footage and created a piece we're all proud of.

My Role: Senior Creative (Agency)

I collaborated with the team, leading copy from the initial ideation all the way through to the campaign launch – and sweating every detail.

This included crafting (so many) scripts, working with client-side partners and seamlessly incorporating the brand voice from ESPN and The Undefeated into the campaign copy across Instagram (paid & organic).