The Setup:

On Strava, the only rule is to let it all out. There’s no curation or filters. No overthinking that workout once it’s done. Every effort belongs in the books and you, well, you belong on the app. 

What We Did:

Our in-house team was tasked to launch Strava’s first US brand campaign with this in mind. (No pressure!) “Make Your Move” was created as a dare of sorts for athletes to unapologetically express themselves and get after it. The campaign gave our audience permission to bring their true selves to the platform and grow alongside their community.

My Role: Senior Brand Creative (In-House)

I worked with my design partner to lead out the creative strategy, brief, and execution of this campaign.

We produced over 50+ concepts to share with executive stakeholders before landing on this idea. I wrote the script for OLV, radio and :30 paid spots along with OOH content, in-app challenges, go to market comms and social posts.