The Setup:

We all have goals. But what about everything that goes into them? The stretching, the sleep, the meditation. You know, the makings of that greatness. It’s all a fundamental part of EVERY athlete’s narrative.

What We Did:

As part of the In-house team at Strava, we partnered with Open LA and Oura, to launch Strava’s new integration that help athletes see and celebrate the full story of their training.

My Role: Senior Brand Copywriter (In-House)

I worked alongside my brilliant writing partner, Jeanne Mack, from strategy and ideation stages to launch, crafting every detail while writing the script, go to market comms and social posts – all while implementing Brand Voice from partners and Strava.

I reached out to secure talent (sometimes via IG) and starting correspondence. This as was a bi-costal shoot so I took LA while my Co-Writing Bestie took NY.